Fourth Annual Fashion’s Night Out

It’s been four years and Fashion’s Night Out is still going strong with retailers all over the world participating in the annual event. However, Rodeo Drive didn’t go all out this time. A few stores partook (Guess being one) and the food trucks moved on over to Melrose. However, Neiman Marcus (Beverly Hills) was hopping.

Fashion's Night Out Returns:Thurs Sept 6th

It’s that time again. Yup, it’s time to get out your credit cards and support the local economy with Fashion’s Night Out. Last year’s bash featured events in eighteen countries and more than 4,500 events in the U.S. This year participating retailers all have something special going on, which can range from cocktail parties, to live music, to celebrity appearances, to special discounts, to limited-edition products like the official 2012 FNO Tee.

Rodeo Drive Celebrates Fashion’s Night Out.

The third annual Fashion’s Night Out on Rodeo Drive in Beverly Hills was even bigger than last year. In fact, a number of stores throughout the Southland upped the ante. All around town boutiques were hosting cocktail parties and shopping events that attracted a bevy of style-savvy attendees.

Fashion’s Night Out Limited Edition Items

In addition to the official Fashion’s Night Out gear a number of shops will also be selling their own limited edition items to commemorate this annual event. If you’re out and about tonight be on the lookout for these featured pieces because we know you wouldn’t want to miss out on something as fabulous as these special Alexander McQueen FNO Keyrings, which will be available on line or in select stores for one night only.  – NIN   Photo courtesy of Alexander McQueen

A Few More FNO Events Worth Mentioning

MaxStudio will be offering an online deal – 25% off the first looks of fall with code fno25. Valid September 8^th only starting at 6 p.m. PST

SmashboxStudios and Ron Herman will present a pop-up fashion photo studio at FredSegal, which will be hosted by Kimora Lee Simmons. Shoppers will be treated to a complimentary photo session with fashion photographer Diana Koenigsberg. Fred Segal threw a pretty big bash last year and this one promises to be even bigger. 8100 Melrose Ave.

365 Hangers Hosts Fashion’s E-Night Out

The folks at 365 Hangers realize that not everyone will be able to participate in the Fashion’s Night Out events so they put together a little virtual celebration of their own. No matter where you are in the world you can join 365 Hangers in their special Fashion’s E-Night Out Celebration. The 365 crew will be checking out L.A.’s hottest events and keeping fashionistas updated through tweets and photos. The site will also have flash sales and giveaways with Chipkos, Absolutely Audrey, and Accessoreez all night long, so be sure to login from 3 p.m. – midnight PST, on September 8th, at www.365hangers.com – NIN

Lauren Elaine presents Fashion’s Night Out at La Maison

On September 8^th LaMaison de Fashion and Lauren Elaine will present a Fashion’s Night Out Soiree (from 6 p.m. – 10 p.m.) complete with cocktails, a gourmet organic food bar, a preview of Lauren Elaine's Swim and Black Label collections, and a BIG sale. Cocktail chic attire required so be sure to dress to impress. RSVP to: events@lauren-elainedesigns.com La Maison de Fashion is located at 7471 Melrose Ave. – NIN

More Fun Events Scheduled for Fashion’s Night Out 2011

As predicted, there are more cool events popping up for Fashion’s Night Out.

Santa Monica Place has a number of fun events and promotions planned for the big night. There will be two live fashion shows (6:30 p.m. and 8 p.m.) in the Plaza featuring the latest styles from Bloomingdale’s, Nordstrom, Michael Kors, Kenneth Cole, Betsey Johnson (to name a few) and a debut of Lisa and Brittny Gastineau’s jewelry line. Seating is limited so be sure get there early.

In addition you can treat yourself to a beauty consultation and mini-makeover from Bloomingdale’s Laura Mercier. Benedetta and L’Occitane will be providing free hand massages and Carlton Hair will treat guests to complimentary bang trims and 10 minute hair styling.

Fashion's Night Out - Rodeo Drive, Beverly Hills

There are many events going on around the city in honor of the second annual Fashion’s Night Out; however, Beverly Hills is giving fashion lovers a reason to spend their cash within their city limits. 90210 will host the most elaborate event of the evening on Rodeo Drive. The shopping extravaganza will feature a variety of events that include celebrity appearances, DJs, art installations, new product launches, complimentary manicures, gifts with purchase, tastings, and much more.


The highlight of the evening will be a four-story Ferris Wheel located on the 200 block of Rodeo Drive. Complimentary rides for two will be available to guests who show receipts of purchase from participating stores.

At 6 p.m. a celebrity version of the fashion trivia board game Fashion Rules will begin at the foot of the Ferris Wheel and will feature Kelly Osbourne, Carrie Ann Inaba (Dancing With the Stars), George Kotsiopoulos (stylist), and Vogue’s West Coast Editor, Lisa Love. To download the Fashion Rules iPhone app go to http://fashionrules.com/app

Reviving L.A.’s Fashion Scene

I was quite bummed when I found out that Fashion’s Night Out (organized by Vogue Editor-In-Chief Anna Wintour) wasn’t a big deal in L.A. as it was in New York. WTF! Hello! This is Los Angeles - the town where the film industry and celebrities dictate a majority of the trends in fashion. Seriously, do you see models on the covers of magazines anymore? Why the hell does L.A. lag when it comes to fashion?