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Sep 7, 2010

Fashion's Night Out Los Angeles

Last year Fashion’s Night Out Los Angeles paled in comparison to FNONY. Neiman Marcus in Beverly Hills put on a pretty sweet bash and Fred Segal did too, but that was about it. This year L.A. is on the ball with over 200 retailers participating in the night’s festivities.

On Friday, September 10th the annual shopping extravaganza will kick off at 4 p.m. with Red Carpet arrivals at The Beverly Center, followed by a speech from Mayor Antonio Villaraigosa at 5 p.m. A number of stores will feature gifts with purchase in addition to other special events. Macy’s is sponsoring a Denim Rock’s fashion show, and The Beverly Center will feature various fashion shows throughout the evening with special host WILL.I.AM of The Black Eyed Peas.

The Grove will also host an evening filled with glamorous gifts, amazing prizes, and fashionable savings, which will be available to members of its loyalty awards program. (If you are not yet a member you can sign up at concierge services.) The night will center on The Park at The Grove, featuring up to ten wonderful Los Angeles based stylists, including Reah Norman, Kallah Maguire, Bree Cooley, Laurie Brucker,  Margaret Sche, and Kelsi Smith who will all be on hand to lend their styling expertise. Bloggers' Cafè hosted by Two Point Oh! LA will be on hand to cover all festivities, which will include a meet-n-greet with Blake Mycoskie, founder and chief shoe giver of Tom’s shoes, at Nordstrom from 6 – 9 p.m.  Fergie will also make a special appearance at Nordstrom from 9 – 10 p.m. Shoppers will also receive a free Fashion’s Night Out T-Shirt when they visit 5 participating stores. (L.A.’s official FNO Tee was designed by Marc Blaskovits, a student in FIDM’s graphic design program. Proceeds from the sale of the shirt will go to the California Fashion Foundation’s scholarship program to fund fashion education in Los Angeles.)

Beverly Hills is also getting in on the action with 67 retailers participating in the evening’s festivities. Shoppers with appropriate receipts will be rewarded with a spin on the Ferris wheel, which will be set up in the 200 block of North Rodeo Drive. For more visit:

Neiman Marcus will also host in-store events at their various locations and Fashion Island’s (Newport Beach)events will run from 5 – 9 p.m. Shoppers will receive a Fashion Island Custom Tote. Westfield Century City is rewarding those who spend $200 with a $40 Westfield gift card and access to the Fashion Lounge, which will be showing a screening of Lagerfeld Confidential complete with bites from Pink Taco and wine courtesy of Malibu Family Wines.

Other fashion-focused communities will also host special sales and in-store events from 6 – 10 p.m. The shops on Melrose Avenue from Fairfax to La Cienega, Abbot Kinney in Venice, Los Feliz (Sunset to Los Feliz, Vermont to Hillhurst), Sunset Plaza, and the Cooper Design Building in Downtown are but a few.

Even though it will be impossible to hit all the events the City of West Hollywood is making it easier by providing a free shuttle service within the vicinity. For more info visit:

Have fun fashion lovers! Get out there, support the community, and shop till you drop.

Narrative by Nikki Neil 

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