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Apr 12, 2010

ARKA Clothing (Project Ethos)

ARKA Clothing (based in Tarzana, California) was established in 2009 by Shant Der Ashodian, Burag Celikian, and Sevan Aliksanian. The moniker is an Armenian word which means “to be the king of all kings”. The designers chose this name because they  feel that everybody has a leader within and can contribute to the beauty of today’s world.

Tell us about your style and where you draw your influence from?
Our line intends on being a mature, thought provoking urban wear label that draws its influence from the diverse LA culture.

What has being a designer taught you?
Being a designer has taught us that there are always ways to differentiate yourself no matter how many thousands of talented people there are. People always appreciate those who go the extra mile not only with their designs but also presentation.

What was the inspiration for this collection?
Since all three founders grew up in Los Angeles we have been exposed to a melting pot of culture. We try to reflect what we see in our collection.

Can you tell me a bit about the fabrics you used?
All our garments consist of 100% premium combed cotton which is pre-shrunk and heavily dyed.

Who are your style icons?
Our style icon is John Varvatos. We admire the simplicity in his design and also the classic appeal it has that makes it timeless.

How do you feel art, fashion, and music influence each other?
Art, fashion, and music go hand in hand. Music inspires art and vice versa. This is how genres are created. The type of music people listen to and the form of art they enjoy is a brief introduction to who they are. Fashion just makes a first impression and gives clues in communicating somebody's taste and where they come from.

Where can people purchase your clothing?
We are currently carried by several high-end specialty stores nationwide and in Canada. We recently opened a new account with a high end specialty store in The Grand Canal Shoppes in the Venetian hotel and the Miracle Mile Shoppes at Planet Hollywood in Las Vegas. All our retailers our posted on our website at in the "Retailers" section. Our website is also a full ecommerce site. All our styles are available on our website.

Interview by: Nikki Neil

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