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Aug 17, 2012

LAZR Tradeshow

On Monday, August 13th, LAZR launched its first annual tradeshow. The event was conceived via a collaboration of fashion professionals with a common focus – to create a community-driven footwear event where influential retailers, media, and consumers can discover new brands, fashions, and trends. The LAZR Tradeshow offers an inspired mix of men’s, women’s, and children’s footwear and accessories. The exhibition also featured a Pop-Up Shop where visitors could purchase selected styles from Michael Antonio, Seychelles, Irregular Choice, Brigade, WSS, SWYT Culture, and Alegria.

The L.A. Fashion Council was also on site selling clothing and accessories from their Le Shoppe Boutique.

There was a little something for the men too. Bolt Barbers set up shop in a vintage 1954 Spartan Manor Aircraft Trailer Coach. Bolt Barbers is an authentic old school barbershop staffed with barbers who are masters of tapered haircuts, fades, military cuts, Mohawks, recon, and whatever else you can come up with. They also offer shaves, shoe shines, and teeth whitening (WeHo only) in their shops located in Downtown LA and West Hollywood. The vintage mobile can be rented for events and parties.

Simply put, the LAZR Tradeshow is heaven for anyone with a shoe fetish. Over 50 brands were represented in every style imaginable – from fashionable flats, to sky-high stilettos, to mile high platforms. I spotted a number of my favorite brands and discovered a few new ones. On display were new styles for Fall 2012 and Spring 2013.NYLA is a brand I often buy and Ego and Greed had some funky platforms I'd like to try.

In addition to their regular selection of women’s dress shoes, sandals, and boots Michael Antonio also had on display their high end selection called Michael Antonio Studio. The brand caters to rock stars like Nicki Minaj and Katy Perry.

I’m a huge fan of ZiGiny/ZiGi Soho Shoes. I love their dramatic platforms and sexy styles. Based in NYC ZiGi creates sleek and alluring styles with plenty of attitude. In addition to their affordable lines there is also a high end version called ZiGiny Black Label, which features distinctive, trend setting footwear embellished with crystals and wild designs. The price for these babies range from $300 - $1300. The label also has shoes for children (Ziggies) and juniors (Rock and Candy) in addition to a handbag line.

One of my favorite discoveries had to be TUK (Pronounced Tee You Kay). The company had a variety of hip, fun styles on display. T.U.K. is a California based footwear co located in San Diego that creates original footwear for men, women, and children. Inspired by underground culture T.U.K. shoes embody an English influence topped with a bit of So Cal flair. The brand appeals to musicians, music lovers, the punk, rockabilly, and Goth communities, and anyone with an individual style and eclectic taste. The company is also a big supporter of the underground music scene and often sponsors footwear for indie bands.

If you like unique, quirky footwear then Irregular Choice is the brand for you. The English based company makes crafty shoes for the bold girl who is not afraid to make a statement. Creator and Designer Dan Sullivan crafts eclectic footwear that you won’t see anywhere else. He makes 500 pieces a season and each season features a unique print on the sole. The multi fabric, multi colored shoes are wearable pieces of art featuring daring shapes, bold designs, and intricate details. The company also offers handbags and jewelry that are as funky and fresh as their footwear. I’m sure the brand is a hit with Harajuku Girls and Gothic Lolitas.

After the show we headed over to The Mixing Room at the JW Marriott for the after party to indulge in drinks and complimentary appetizers courtesy of Wolfgang Puck Catering. Once inside me and my fellow Two Point Oh LA! Blogers—Marla (Marlita on the Run), Tamara (Lil Miss Style), Erica Leigh (Sweets and Hearts), and Gina (McFinch Fashion Chronicles)—enjoyed the DJ and live entertainment.

Narrative and photos by Nikki Neil

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