Courtney Allegra/Obvious Magazine Party

Style Fashion Week kicked off with a Courtney Allegra Swimwear S/S 2017 preview and OBVIOUS Magazine March/April release party at the Courtney Allegra Boutique on Melrose.

“Have fun and be cheeky in a Courtney Allegra bikini,” is the young designer’s motto and the SS17 collection was a true reflection of that statement.

Courtney Allegra Boutique Grand Opening

19 year old designer/model Courtney Allegra celebrated the grand opening of her first retail store at 7224 Melrose Ave (Los Angeles) on August 25th. Fresh off the success of her Miami Swim Show the San Diego native hosted an evening filled with fashion, cocktails, hors d’oeuvres, and fun.

Models showcased Allegra’s latest 2017 Resort Collection, which was inspired by the Amazon Rainforest and featured earth tones and microsuede. She also introduced a new bikini top silhouette called the “UB,” which is a high-neck halter top that reveals the “undercleavage.” Having designed since the age of 15, Allegra admits that she has a penchant for “skimpy bikinis” and “cheeky prints.” –NIN

ICJUK Officially Launches Ocean Anarchy Collection

Las Vegas based fashion brand ICJUK has officially launched its Ocean Anarchy collection. Inspired by the sand, surf, and sun the lifestyle line currently consists of unisex Tees, hoodies, women’s tanks, and sneakers. Plans are in the works to include swimwear, board shorts, beach towels, and sunglasses in the near future. You can purchase these casual, cool looks at ICJUK.com and if you spend $100 before September 7^th you’ll receive $10 worth of ICJUK Bucks to redeem from Nov 1 – 15^th ($10 for every $25 spent). Enter ICJUKBUCK at checkout to receive your redemption code and be sure to follow ICJUK on Facebook. – NIN