When I first met Claire Jane Vranian I knew she had that extra special something to make her mark as a designer. Her fashionably chic accessories and hip rock and roll tees have gained her a large following on a global basis. The quality of Claire's work is impeccable, her designs are one-of-a-kind, and she constantly comes up with new ideas to keep things interesting. We are quite impressed with how far this talented designer has come since our first interview in 2010 and, yes, ICJUK is still a one woman operation.
BM: When we did our first feature on you, your line was relatively new. Back then it was called Inspired By Claire Jane. Now it’s ICJUK. What motivated the name change?
CJ: It was really because ‘Inspired By Claire Jane’ was too long as my website name and people were having problems spelling it correctly, so I abbreviated it to ICJ and then after designing the original ICJ logo I decided to add the UK (as I’m from there and use a lot of British flags in my designs) and, ascetically, it just worked with the design of the logo.
BM: When you first started out you were making and selling everything out of your home. Now, you have a lovely showroom in Vegas. What is the secret to your success?
CJ: This has been an amazing time for me and I feel very blessed that I am able to do this with my ICJUK brand. I have created the ICJUK Showroom and Lounge. I have an office and design studio in the same space, so it’s wonderful to be able to create the ICJUK Lifestyle – It‘s Rock and Roll Baby! My customers can come and visit, by appointment only, for their personal shopping experience with me.
As for the secret to my success…Keep smiling! Plus, staying true to my vision. Don’t take it all too seriously. It’s Fashion darling not brain surgery! I love what I do and my customers are very important to me. Without them there would be no ICJUK! I always take the time to speak with people and I’m very gracious and humbled when someone appreciates my wearable art – That makes me happy!
