Gen Art kicked of LA Fashion Week, Fall 2010, with a poolside party at the Tropicana located at the Hollywood Roosevelt Hotel. The event commended Gen Art's fashion alumni designers who have shaped and influenced the art of L.A. Fashion and gone on to develop thriving businesses. The honorees included Jeffrey Sebelia and Rami Kashou, of Project Runway fame, in addition to Brigid Catiis, Geren Lockhart (Geren Ford), Louis Verdad, and Eduardo Lucero, to name a few.