This past Saturday the folks at
DSTLD hosted a “Fitting Affair” in order to introduce a number of stylish gals to their new denim line. Founded by co-founders Corey Epstein, Mark Lynn and Steffen Hoffman, DSTLD’s goal is to provide phenomenally fitting, premium jeans at a third of the traditional retail cost. They do this by removing traditional retail impurities—like the middleman and the markup—leaving behind the essential elements of denim: high-quality material, expert tailoring, and the client. Hence the brand’s moniker, which was derived from the word “distill” meaning to purify and refine until only the essential remains.
