Mothersbaugh x Baum Debut At Fred Segal

The other day I ventured out to Fred Segal on Melrose for the unveiling of Mark Mothersbaugh's eyewear collaboration with Shane Baum (founder of Baumvision). Mark, an award winning composer, is best known as the frontman for the innovative new-wave band Devo.

Calleen Cordero Madison Trunk Show

On Saturday August 25^th Madison Fred Segal (Santa Monica) launched an in-store collaboration with luxury footwear designer Calleen Cordero. The focus of the trunk show was on the Fall 2012 collection of shoes, handbags, and accessories.

Calleen Cordero at Madison Fred Segal

Madison at Fred Segal in Santa Monica has teamed up with luxury shoe designer Calleen Cordero in order to present a variety of looks and colors for Fall 2012. The collaboration will kick off with a trunk show/shopping event on August 25^th from 3 – 7 p.m. Guests will enjoy complimentary cocktails, light snacks, and cool tunes from DJ Rare Matthew. They will also receive a custom limited edition key chain and 10% off their purchase. RSVP: Kara@calleenCordero.com Fred Segal is located at 500 Broadway, Santa Monica, CA. – NIN