Fresh Step’s Hot To Adopt Campaign

Fresh Step’s “Hot To Adopt” Campaign combines felines and fashion in an effort to help every shelter cat find a forever home. The company shone a spotlight on fabulous felines during NYFW by featuring a number of adorable and adoptable kitties on the catwalk.


Every year Fresh Step donates over 1 Million Scoops of litter to shelters around the country, and their mission continues with “Hot To Adopt.” Proceeds from every “Hot To Adopt” T-Shirt purchase will go to GreaterGood.org in an effort to place shelter cats in furrever homes. So, pick up this cool tee because adopting a cat is always on trend. – NIN