BM: Your background wasn’t always in fashion. How did you get into styling?
Bettina: Transitioning from finance to fashion was not easy. It definitely took a lot of soul searching and networking. But, I fell into it by interning and assisting other stylists. I also just learned techniques on my own by test shooting with some of my photographer friends.
BM: The fashion industry is a tough business to break into. What was your big break?
B: I would say my break was when my work was featured in 944 San Diego for the L'une collection.
BM: How did you build your client base and get the word out about your business?
B: By networking on sets, at events, and really just going out there and meeting people. And, of course, the infamous FB and twitter has really helped me out!
BM: Who are some of your clients?
B: L'une collection, Amazon.com, Jordan Belfi of Entourage, and I have styled the artist Lady Tigra. I've also worked sets for Helen Mirren, Heidi Klum, and the cast of "It's Always Sunny in Philadelphia".
BM: Who would you most love to style?
B: I would love to style Kate Hudson, Lykke Li, the musicians/djs "PANTyRAiD" or Rachel Bilson…they're all adorable!
BM: What is the best piece of fashion advice you have ever given?
B: There aren't any rules in fashion...dress yourself in whatever you feel great and comfortable in.
BM: Every stylist has their own fashion essentials, so what are the key fashion pieces that you can’t live without?
B: My military green anorak and my Sperry Top-Siders!
BM: If your style had a theme song what would it be?
B: I'm a big music lover...that’s such a hard question because there are so many theme songs I would use! But, one of my favorites is Lykke Li’s "Little Bit" or Santogold’s "Creator".
BM: As an expert shopper can you share some tricks of the trade?
B: Never buy anything too small…it's always better to buy a piece that's bigger. Things will fit better when they are taken in and fitted. Also, you can always cinch a bigger dress with a belt and make it look fab!
BM: Where are some of your favorite places to shop?
B: I love vintage! Wasteland is great. I also love shopping at Intermix, LF stores, and Shopbop.com
BM: Who are some of your favorite designers?
B: There are way too many to choose from! Joie, Elizabeth and James, Alexis Bittar accessories...the list goes on.
BM: What are some of your current fashion trends?
B: I'm all about the Boho look!
BM: What advice can you give for someone looking to become a fashion stylist?
B: Intern, assist, and give it time.
BM: How do you see your career evolving in the future?
B: Recently, I have partnered with a MUA/Hair Stylist, Emily Christison. We have both started an amazing image consulting business(Elizabeth Dawn Studios)that promotes feeling good from the inside out. As a team, we have collaborated with an anti-aging company(Nu Skin)to provide the full package for our clients - from fashion styling to every realm of hair and makeup artistry to anti-aging products. We truly can master individual appearances for the everyday business man/woman, celebrity events, fashion shows, as well as editorial and press junkets. We see our company evolving into an industry leading, creative agency.
For more on Bettina visit: www.bettinabati.com and https://www.facebook.com/pages/Bettina-Bati-Fashion-Stylist/117074388330437
Interview by Nikki Neil, Photos courtesy of Bettina Bati