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Jun 2, 2011

Interview with Fashion Stylist – Bettina Bati

The first thing you notice about Bettina is her great sense of fashion. The second thing you notice is her warm smile and charming personality. I first met Bettina last year at L’Une’s SS 2011 preview for Two Point Oh! LA's Bloggers' Café. We exchanged cards in the hallway. I ran into her again at the USC Fashion show this past April. As it turns out, we both have more in common than just a love of fashion. We also worked in finance. In fact, we actually worked for the same company at different times. While Bettina may have been good with numbers her true talent and love lies in fashion. I commend her for leaving a world of security in order to pursue her dream, and I’m happy to see that she is finding success in doing what she loves.

BM: Your background wasn’t always in fashion. How did you get into styling?

Bettina: Transitioning from finance to fashion was not easy. It definitely took a lot of soul searching and networking. But, I fell into it by interning and assisting other stylists. I also just learned techniques on my own by test shooting with some of my photographer friends.

BM: The fashion industry is a tough business to break into. What was your big break?

B: I would say my break was when my work was featured in 944 San Diego for the L'une collection.

BM: How did you build your client base and get the word out about your business?

B: By networking on sets, at events, and really just going out there and meeting people. And, of course, the infamous FB and twitter has really helped me out!

BM: Who are some of your clients?

B: L'une collection, Amazon.com, Jordan Belfi of Entourage, and I have styled the artist Lady Tigra. I've also worked sets for Helen Mirren, Heidi Klum, and the cast of "It's Always Sunny in Philadelphia".

BM: Who would you most love to style?

B: I would love to style Kate Hudson, Lykke Li, the musicians/djs "PANTyRAiD" or Rachel Bilson…they're all adorable!

BM: What is the best piece of fashion advice you have ever given?

B: There aren't any rules in fashion...dress yourself in whatever you feel great and comfortable in.

BM: Every stylist has their own fashion essentials, so what are the key fashion pieces that you can’t live without?

B: My military green anorak and my Sperry Top-Siders!

BM: If your style had a theme song what would it be?

B: I'm a big music lover...that’s such a hard question because there are so many theme songs I would use! But, one of my favorites is Lykke Li’s "Little Bit" or Santogold’s "Creator".

BM: As an expert shopper can you share some tricks of the trade?

B: Never buy anything too small…it's always better to buy a piece that's bigger. Things will fit better when they are taken in and fitted. Also, you can always cinch a bigger dress with a belt and make it look fab!

BM: Where are some of your favorite places to shop?

B: I love vintage! Wasteland is great. I also love shopping at Intermix, LF stores, and Shopbop.com

BM: Who are some of your favorite designers?

B: There are way too many to choose from! Joie, Elizabeth and James, Alexis Bittar accessories...the list goes on.

BM: What are some of your current fashion trends?

B: I'm all about the Boho look!

BM: What advice can you give for someone looking to become a fashion stylist?

B: Intern, assist, and give it time.

BM: How do you see your career evolving in the future?

B: Recently, I have partnered with a MUA/Hair Stylist, Emily Christison. We have both started an amazing image consulting business(Elizabeth Dawn Studios)that promotes feeling good from the inside out. As a team, we have collaborated with an anti-aging company(Nu Skin)to provide the full package for our clients - from fashion styling to every realm of hair and makeup artistry to anti-aging products. We truly can master individual appearances for the everyday business man/woman, celebrity events, fashion shows, as well as editorial and press junkets. We see our company evolving into an industry leading, creative agency.

For more on Bettina visit: www.bettinabati.com and https://www.facebook.com/pages/Bettina-Bati-Fashion-Stylist/117074388330437




Interview by Nikki Neil, Photos courtesy of Bettina Bati

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