David Gonzales, owner of Fred Segal Eyes, has teamed up with Dana Farias, who is widely considered to be one of the best licensed opticians and luxury eyewear veterans in Los Angeles. Together, they have created The Spectacle at Fred Segal, a dedicated full service optical department located in Fred Segal Santa Monica. Gonzales and Farias have committed to providing their clients with exclusive, independent luxury optical brands. Their current selection features Oliver Peoples, Paul Smith, Barton Perreira, Salt, Anne et Valentin, Moscot, and Zero G.
The Spectacle at Fred Segal will be involved with “See Better, Learn Better,” a free eyeglasses program in partnership with the Mexican government and Augen Optics. Their aim is to provide a solution to children who cannot afford the high cost of an eye exam and eyewear. The program gives a free eye exam administered in schools and students can pick their own frames. The prescription and desired frames are produced locally by Augen, a Mexican company, and then delivered to the schools. For every pair of glasses purchased at The Spectacle at Fred Segal, one pair of glasses will be donated to this great organization. So what are you waiting for? Head over to The Spectacle at Fred Segal (500 Broadway in Santa Monica) and pick up your pair.