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Apr 7, 2011

USC Fashion Industry Association's 7th Annual Fashion Show: Part 1

USC’s Fashion Industry Association held its 7th Annual student-produced Fashion Show in conjunction with Spirit Day. The event, which was sponsored by Skinny Cow and Pauline Cheng (ReMax), gave aspiring design students the opportunity to showcase their work alongside established designers from across the globe. Models, some of which were also students, wore oxfords and boots courtesy of Penelope and Coco and V.I.P. guests received gift bags with products and discounts from Ezekiel, Rit Dye, C California Style, mark., Paul Mitchell, The Hellers,, Superdry, Fiji water, BCBGeneration, Black Halo, Yoki’s Garden, Stila Cosmetics, and Shave Secret.

Fashion lovers gathered in the lobby before the show started and enjoyed cocktails and hors d’oeuvres and also participated in a raffle, which benefited the USC Marshall Japan Relief Fund. While standing in line at the bar we made friends with a very fashionable guy, named Tommy, who said something along the lines of “Anyone can be in fashion, but you can’t buy style.” Love it!

The show started with a presentation by The Hellers, which was founded in 2008 by Dania and Yoram Heller. The line is designed and produced in Tel Aviv and Dania uses fabrics sourced from high quality vendors from around the world. Jumpsuits, asymmetrical dresses, and a vintage inspired bathing suit graced the runway.

I am Ashley sent out a bohemianesque collection inspired by different ethnicities. The pieces reflected designer Ashley Rios’ love of bold colors and exciting prints. The adventurous fashionista could have a lot of fun with these looks.

We met Carol Ai at the Greige Market Pop-Up back in February. She had mention that Ai For Ai would be having a fashion show in the near future, so I was happy to see their involvement with this event. Carol and her sister Elizabeth are the creative force behind the label. One of the models wore a long skirt with a zipper front that was similar to the one we photographed Carol in a few months back. It looked great paired with a white button-up blouse.

The U.K. based Superdry sent out a casual collection that featured something for both men and women. Founded in 1985, the line merges vintage American style with Japanese inspired graphics and British tailoring. Models wore Khaki’s, graphic tees, knee-length shorts, rugby tops, and bomber jackets. A few of the pieces were combined to create a layered look.

Ann Taylor recently launched a special Style for Students Online Lookbook that features styles from a variety of industries that students can mimic for job interviews. The runway presentation was based on that concept as models wore a number of outfits that could be worn to make a good first impression.

After the Ann Taylor presentation it was time for intermission during which the crowd was entertained with a performance by The USC Sirens who sang a medley of current pop hits.

Narrative by Nikki Neil, Photos by J.

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