Held at the California Market Center, the mission of the Focus Apparel and Accessories Tradeshow is to connect emerging designers and established brands with their own redefinitions of style with boutiques and retailers that are looking for creative, saleable lines. The F2 Runway show was held in conjunction with FOCUS and gave those in attendance a sneak peak at some of the exhibitors SS2011 Collections. Chinese Laundry provided the shoes and accessories. Check out the flower handbags in the slideshows. They are adorable.
Pearl Southern Couture opened the show with a number of colorful pieces that reflected the culture and lifestyle of the Deep South. Playful frocks with off-the-shoulder necklines and tie-dyed sundresses with short hemlines graced the runway. The collection ranged from ultra feminine to demure and each piece was perfect for a warm summer day.
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